Francesca Rosella

Crafting the future - Debate

CuteCircuit is a fashion company based in London that designs amazing interactive fashion. CuteCircuit is a pioneer in the field of wearable technology and introduced many ground breaking ideas to the world of fashion by integrating new beauty and functionality through the use of smart textiles and micro electronics. Founded in 2004, CuteCircuit was
the first fashion company to put LEDs on the red carpet in couture clothing and was also the first to sell illuminated fashion using LEDs in fashion stores like Selfridges.

All CuteCircuit garments are designed by Francesca Rosella and Ryan Genz. Francesca worked as a fashion designer for Valentino in Italy. Ryan Genz was formally trained as an artist, anthropologist and
ultimately Interaction Designer focusing on Wearable Technology and holds patents and patents pending for wearable technologies. The CuteCircuit product line includes the Prêt-a-Porter Collection, the Haute Couture Collection and Special Projects for unique
performances such us Laura Pausini World Tour 2011/2012, U2 360o Tour 2011, and Katy Perry. Additionally they design exclusive wearable technology like the Galaxy Dress (now part of the permanent collection at the Museum of Science and Industry in Chicago), and the award-winning M Dress and Hug Shirt (awarded as one of the best inventions
of the year by Time Magazine).

Ryan and Francesca share their passion for fashion worldwide participating in different conferences and events on the subjects of innovation, the future of fashion and design. They always wanted to create something resonant, fashionable and special, visually and emotionally attractive; their work is frequently featured in books on design, fashion and innovation.

CuteCircuit is a fashion company, where fashion includes digital technology that gives the garments and the people that wear them abilities beyond traditional fashion.