The Power of Augmented Society
Augmented Reality (AR) is being applied increasingly often in fields such as advertising and location-based services. The utopian future often envisioned for AR, in which we all constantly live in Augmented or Mixed Reality, seems as far away as ever. The technical and academic AR community often attributes this fact to current technical constraints, but there are societal reasons as well, ranging from privacy concerns to an aversion to being disconnected from the physical body.